Simpson Marine launches first NFT Collection with Ali G

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Sanlorenzo SX76 with two Asian professional ballet dancers

Simpson Marine and Ali G have collaborated on an NFT collection, ‘Ode to the Sea’, which is scheduled to launch on July 28. The exclusive collection offers 15 unique photography NFTs, each a 1/1 edition and available for collection via Ali G’s official account on Foundation, an NFT marketplace that aims to build a new creative economy based on the Ethereum blockchain.

An initiative of Asia’s largest yacht dealer, the launch is the first of its kind in the region’s yacht industry and has been curated by Ali G (real name Ali Ghorbani) of Ali G Studios, a Hong Kong-based professional photographer and NFT creator. Since last year, NFTs have become increasingly popular digital assets, representing real-world objects like art, music, in-game items and videos.

Dancers on Bluegame BGX70 against the iconic Victoria Harbour

Simpson Marine, which became a Corporate Patron of Hong Kong Ballet in June, chose the concept of a ballet dance at sea on board a Sanlorenzo SX76 and a Bluegame BGX70, with Ali G photographing two ballet dancers in Victoria Harbour, Repulse Bay and South Bay.

Ewa Stachurska, Group Marketing Manager at Simpson Marine, said: “This has been an exciting project to work on with Ali G, as we’ve been witnessing Hong Kong’s creative NFT effervescence for the past few months.

Dancers with fabric in motion on the Sanlorenzo SX76

“We’re conscious that many of our yacht owners are crypto investors and NFT collectors, so thought this creative project would appeal to them and they would want to have a piece of this exclusive collection in their growing portfolio.”

Ali G said: “Simpson Marine has been synonymous with luxury yachting and is known for being a pioneer in the yachting world. I’m honoured to be part of this collaboration and to use my art to bring alive a vision that we planned for months and executed flawlessly together. I hope this paves the way for more brand and artist collaborations in the future.”

Simpson Marine marketing team, Ali G and the dancers at the end of the shooting day

The collectors of Ode to the Sea will be entitled to receive a set of attractive utilities in addition to the digital art piece:

The collectors will be eligible to use their NFT towards the purchase of a yacht, the exact value of which will be based on terms and conditions
A museum-quality print of their NFT signed by Ali G in a 1/1 edition
Access to one VIP event hosted by Simpson Marine in 2022 (to be proposed individually)
Two premium tickets to a Hong Kong Ballet show in 2022 (to be selected by the collector) and for collectors from outside Hong Kong an alternative will be proposed.

Collectors can connect to this account to purchase the NFTs. Those wishing to be whitelisted and pre-order NFTs before the launch date can contact Simpson Marine on marketing@simpsonmarine.com