Princess pops up in Kuala Lumpur

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Princess Yachts South East Asia, represented by regional dealer Boat Lagoon Yachting, recently hosted a 10-day pop-up store at The Starhill luxury brand retail centre in Kuala Lumpur’s Bukit Bintang shopping district.

A collaboration between Princess Yachts S.E.A. and Paul & Shark, the ‘Voyage of Discoveries’ pop-up on the ground floor was an immersive experience with virtual reality (VR) tours and model displays.

Visitors were able to enjoy virtual tours of the all-new X95, X80 and the Y95, while scale models of the Y85 and the X95 were displayed.

The pop-up store also exhibited various luxury materials used on the Princess motor yachts including water-resistant synthetic material leathers.

The display offered discounts on yacht charter programmes in Phuket and included information on Princess, its marine conservation programmes in Southeast Asia, and the annual Boat Lagoon Yachting Rendezvous, which features Princess owners cruising together in Southeast Asia.

Also in late October, Princess Yachts S.E.A. co-hosted the spectacular ‘Voyage of Discoveries’ party at the newly refurbished outdoor pool at the nearby JW Marriott, which is connected to The Starhill and bills itself as ‘The Happening Hotel’.

The evening featured a fashion showcase of the fall/winter 2022 collection by Paul&Shark, with guests including Vrit Yongsakul, Group Managing Director of Princess Yachts S.E.A., and Andrea Dini, CEO of Paul&Shark.

Other VIPs included Mahmoud Skaf, General Manager of JW Marriott Kuala Lumpur, H.E. Massimo Rustico, Ambassador of Italy to Malaysia, Dr Filippo Fusaro, Trade Commissioner for the Italian Trade Agency, and Gael Burlot, CEO of Yacht Style.