Southeast Asia’s first Princess X95 among BLY’s strong sales

alt="Southeast Asia’s first Princess X95 among BLY’s strong sales"/>

Princess X95

Boat Lagoon Yachting is looking to build on a strong series of sales in the Covid era, which have included the first Princess X95 in Southeast Asia. Among at least 20 global sales of the X Class flagship, which was first unveiled in mid-2020, the ‘Superfly’ yacht was delivered to Phuket in February and handed over to her owner, while a new Princess F62 expected in Singapore in late May is the fifth unit sold in Singapore alone to date.

Despite the complications of the pandemic and fewer in-person interactions with clients, Boat Lagoon Yachting experienced a 10 per cent sales growth in 2021.

BLY sold four Princess Y85 motor yachts last year

The dealer sold five new Y Class yachts last year, comprising two Y85 yachts in Thailand, another two in Singapore and a Y72 in Malaysia. Its F Class sales included units of the F45, F55 (two) and F62 (two) flybridge motor yachts to Singapore.

Boat Lagoon Yachting is also the dealer for Jeanneau and completed many sales of the French builder’s yachts in 2021. The brand’s most popular yachts in Southeast Asia were the Cap Camarat 5.5 CC and Cap Camarat 9.0 CC models, the NC 33 and the Merry Fisher 1095.

A Dominator llumen 28M was among brokerage sales

In the brokerage market, Boat Lagoon Yachting sold over 20 pre-owned yachts ranging in size from 30ft to above 100ft throughout Asia and even in Europe. Sales included Princess V39, S65, 75Y and 78MY models in Thailand, and a Princess 75Y in Singapore.

Elsewhere in Asia, a Princess 49 was sold to Japan, a Prestige 750 was sold in Malaysia and a Beneteau Gran Turismo 50 Sportfly was sold in Singapore, where a Dominator llumen 28M was also sold, arriving earlier this year. Meanwhile, BLY also sold a Sunseeker Manhattan 52 in the Mediterranean.

The 34m Moon Sand Too by Feadship

Boat Lagoon Yachting has also been a partner of Burgess Asia since 2019 and last year helped with the sale in Thailand of the 34m Feadship Moon Sand Too, representing the seller and introducing the buyer in collaboration with Burgess.

The dealer is now focusing on promoting new models from its brands, which include the Princess V50 that debuted at the Palm Beach International Boat Show in March and the upcoming Y95, with a model ordered for delivery to Southeast Asia in November 2022. Princess has also recently launched a new version of the F55.

Jeanneau Merry Fisher 1095

Jeanneau’s new sailing yachts include the Sun Odyssey 380, Jeanneau Yachts 60 and flagship Jeanneau Yachts 65, while new motor boats include the Serie 2 version of the Merry Fisher 795 Sport and the recently launched DB/43. Boat Lagoon Yachting also represents Sacs, whose newest model is the Rebel 55.

Vrit Yongsakul, Group Managing Director, Boat Lagoon Yachting, said: “We were delighted that 2021 was a great year for sales at Boat Lagoon Yachting as Covid-19 has made it a difficult time for many businesses. It has meant fewer interactions with customers, especially since boat shows couldn’t be held and fewer customers could have touchpoint experiences with our products and team.

A Princess Y85 arrives in Singapore

“As such, the team are proud of our success, and we aim to continue as the top luxury yacht dealer in Southeast Asia. In 2022, we’re looking to continue the positive sales trends and build further on our achievements. We also hope to resume private events for customers and affinity partners where possible, and participate in boat shows to display our excellent products and services.”