Boat Lagoon Yachting announces sales surge

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Southeast Asia’s first Princess X95 was sold in Thailand

Boat Lagoon Yachting has announced sales of 85 luxury yachts in two years, with new yachts representing 42 of the transactions from mid-2020 to mid-2022. Boat Lagoon Yachting was founded in 1994 and operates in Singapore, Indonesia, Malaysia, Thailand and the Maldives.

Vrit Yongsakul, Group CEO of Boat Lagoon Yachting, said, “We have represented Princess Yachts for 27 years across five countries, and this has been one of the strongest couple of years.

Vrit Yongsakul, Group CEO of Boat Lagoon Yachting

“Sales have surged, driven in large part by our base of loyal customers upgrading to bigger boats, and their referrals of friends who seek the service assurance of a long-standing local dealership. About half of these new yacht sales were to existing clients.”

Vrit said 30 of the new yachts sold were upwards of 70ft, showing a strong trend for larger models. Sales in this size segment have included six units of the Princess Y85, while this year’s sales include two units of the British builder’s flagship X95 and the first hull of the upcoming Y95.

BLY secured hull one of the Princess Y95

“Singapore and particularly Thailand are countries where word-of-mouth and long-term relationships are the keys to success, and this has helped Boat Lagoon Yachting secure more than 75 per cent market share of new 55-100ft yachts sold and manufactured by a global brand,” Vrit said.

“Having sold more than 90 new boats in this size range in recent years, we are fortunate to have a family of owners who are ready to move to larger yachts. At the same time, the amazing new designs in the range are helping to attract an increasing number of new boaters into this exciting activity.”