Benetti stages ‘Discover’ event for suppliers

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Principino Eventi hosted the ‘Discover the House of Yachting’ event

Benetti held a Discover the House of Yachting event in Viareggio for more than 200 suppliers in the Tuscan shipyard’s value chain. The initiative at Principino Eventi was the first edition since 2018, with Benetti and its partners celebrating a year of extraordinary results and sharing opportunities for growth.

The Tuscan shipyard has a full order book until 2027 and 23 launches planned for the 2022-23 season, with a positive knock-on effect for the company’s supply chain. Studies have shown, for example, that the construction of a 40-50m boat involves over 70 different crafts, many of them represented at the Viareggio event and among the best in the industry.

Over 200 suppliers attended the event

Discover the House of Yachting was organised not only as a celebration but also as an opportunity to consolidate the partnerships that proved so strategic last season.

Marco Valle, CEO of Azimut-Benetti Group, said: “An order book reaching so far into the future allows us to take a long-term view of the work to perform and to define our production plan with confidence. This translates into efficient production management and the ability to draw up plans with suppliers, because it’s essential to involve them in projects for the future and continue to grow together.”

Marco Valle, CEO of Azimut-Benetti Group

To support future growth, the Group has devised a three-year investment plan totalling €130 million. The plan’s objectives include strengthening the production chain through process digitalisation and increasing integration between partners and the company with a view to ongoing long-term collaboration.

Davide Vernocchi, Benetti & Lusben Head of Procurement, said: “Almost all our supplier relationships are long-term and involve multiple generations in family-run businesses. This is because we look for partners who share our values, and because we are chosen in part for what Benetti represents: quality, efficiency and commitment to the major issues of environmental and social sustainability.”