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alt="Championing the Gulf: Mohammed Alshaali"/>
The first big jump was in 1991, when we moved from building boats to building the first yacht, a 53 flybridge. The second jump in the history of the company was in 2001 when we began building superyachts, starting with the Millennium 118 for John Staluppi in Florida and the Majesty Yachts brand.
Since then, we’ve tried to balance between building boats, small cruisers, yachts and superyachts. Of course, the superyachts grew bigger over time, but we’re still building fishing boats and cruisers, as well as water taxis in our factories in the Maldives. Our aim is to be among the world’s top five superyacht builders in terms of styling, quality, engineering and interiors.
Alshaali was named Middle East Entrepreneur 2022 at the NORNS Awards for his contribution to the Middle East’s leisure maritime industry
I’m very happy because we perfected the interior and exterior styling some time ago. For the last two years, we’ve been focusing more on engineering, on how to make the boat even more comfortable and reliable. We use the latest technology and are always trying to improve.
Now we have, for example, boats using solar panels, battery power, and so on. On our new Nomad 70 SUV, all the hotel loads can be run from the batteries, and you only need the engines for propulsion.
Gulf Craft was founded in 1982
We’re trying to introduce new technologies and keep up with the new tech, such as navigation equipment, entertainment systems and everything else on the boat. We’re also trying to use nature-friendly materials on our boats and yachts. This is all part of the work of our R&D department, which includes 50 engineers.
That’s why I say we want to be top five. It doesn’t mean we will be there tomorrow or next year, but this is our target.
Mohammed Alshaali with YACHT STYLE CEO Gael Burlot
We have consultants from Europe and are in constant communication with high-tech developers. We invest money in this. We’re physically a little far from the centre of the yachting industry, but we started far away 40 years ago, and we weren’t scared to compete.
However, if you talked to me over 20 years ago and said we’d be regular exhibitors at the Monaco Yacht Show, I wouldn’t have believed you. But things are changing. Yes, Europe used to feel further away, but we’re living in a global economy. We’re inter-dependent.
Alshaali jokes with Cristiano Gatto on the Majesty 120
Growing around the world has always been a priority and I think we’ve succeeded. If you can compete in Europe, you can compete anywhere, because even in the US, we’re competing with European brands. In Asia, Australia, we’re competing with European brands. We’re selling well in Europe, so if we’re selling there, we can sell anywhere else.
Abeer Alshaali is Deputy Managing Director of Gulf Craft
We work together as we’re both part of the Management Board. It’s not me or her making the decisions but the whole board. The financial department, engineering department, all the different departments are represented on the board. My daughter and my three sons – two also work for the company – all grew up as Gulf Craft was growing, so boating is in their blood.
The Gulf Craft Experience Centre in Dubai’s Port Rashid
It has been well received and worked well for us. It’s close to the centre of Dubai and close to the airport. It also allowed us to separate the sales and marketing department from the factory, so they have their own space and can receive clients and prospects in their own facility. It’s much easier for everyone.
The Majesty 120 was at Cannes and Monaco
There was a very good response, and this will show in the order book. This year was the first time the 120 came to Europe but we already have hull five in production. This shows that the 120 already had a good reputation with people that saw her in the past, including at the Dubai International Boat Show earlier in the year. Hull two Rocket One, the 120 shown in Europe, went to America to exhibit at the Fort Lauderdale International Boat Show, and we have another sale in the US.
The Majesty 100 remains our most popular superyacht. We’ve delivered 12 and have another five or six in production.
Cristiano Gatto announces the Majesty 160
It’s very important when you work with a designer that he understands production. We’re not one-off builders. He doesn’t design one boat for one customer. He designs a series for a yard, so he knows that we’ll be building multiple hulls of each model.
Also, you need to have trust. He trusts what we’ll do, and we trust him. We’ve also developed a friendship since we met. We’re constantly challenging each other on designs, discussing solutions, but he knows he’ll never be undercut or sabotaged because we trust each other.
The Majesty 160 will be Gulf Craft’s second-biggest build
Cristiano Gatto is one of the best designers in the market for bigger yachts and he has designed so many of them. And the Majesty 175 is unique. She’s the most beautiful yacht and I don’t say that because we built it – we’ve built so many – but this is how I feel every time I go on that yacht. The only down side is that not a lot of people saw the yacht in person because she wasn’t at any boat shows.
We’ve been working with Cristiano again on the new Majesty 160, which also marks our first project with Van Oossanen, on the naval architecture.
The Majesty 111 will debut at the 2023 Dubai show
What’s the update on the upcoming Majesty 111, which will fit between the 100 and 120 models in the range?
We’re building two hulls simultaneously and the first one will be at the Dubai International Boat Show in March 2023. The Majesty 111 has been designed by Dutch studio Phathom and we’ve sold hull one, with others in negotiation.
The Majesty 72 debuted at Abu Dhabi in November
How important to the brand are the smaller Majesty models like the 49, 62, 62 M and the new 72? They’re a huge gulf in price from the Superyacht Collection, so who do they appeal to?
I always say we’re a small company. We grew up with our customers. We started in yachts with 50-footers, 60-footers, and the demands from customers kept growing, so we built bigger yachts and superyachts. Yet, we still have new customers coming to us, so we keep the smaller models, which are the bread and butter of the company.
The Nomad 70 SUV debuted at this year’s Dubai show
What distinguishes the Nomad series, which features 55, 65 and 75 Fly models, and 65, 70, 75 and 95 SUV versions?
Nomad is different. The Nomad is not a smaller Majesty superyacht; it’s a relaxing, slower, oceangoing experience, made for people who don’t worry about reaching somewhere quickly or showing off. They want something to live in as a family and enjoy the sea. Considering we only launched the brand in 2015, they’re selling very well and we’re adding new models every couple of years.
The SUV versions have worked well. We launched the Nomad 70 SUV at this year’s Dubai International Boat Show and already have three or four on order.
The Oryx 379 from the brand’s range of sport cruisers
We already had the 36 and 42, then we changed the style a bit and released the 379 and now we’re building a 47ft and a smaller one. They’ve been selling well and the price in the market for resale is excellent. We have 70 or 80 Oryx boats on the water, mostly in the Middle East, and we’re also selling a few of the 379 in the likes of the Med and Australia.
Silvercraft is more focused on fishing and utility boats, and this is where Gulf Craft started. We don’t want to lose our heritage, so we still cater to those customers. However, the catamaran models are new to Silvercraft because it’s a popular hull for sport fishing, although these models have more luxury than most fishing boats. They have air-conditioning, a proper saloon, galley, a nice bathroom and so on.
The Silvercraft 40 Lux continues Gulf Craft’s history of powercats
We have a history in catamarans. We built racing powercats in the late 1980s and built our catamaran yachts in the early and mid-1990s, although there wasn’t a big market for it as the materials were expensive.
Now the mentality towards catamarans has changed, and the materials are better, and that’s why you see a lot of people coming back to catamarans because of stability, fuel efficiency and space. We’re not only following the market; we have a background in this. We will have a factory dedicated to catamarans that will open next year.
Alshaali plays host on the Majesty 120
I’m proud of what has been done. It’s not for me or my family; it’s for the team at Gulf Craft and for the country. I think we’ve shown we can create a world-class yacht builder. I think it’s a legacy for the UAE and I think Gulf Craft is part of the UAE story. In fact, I don’t think there’s anything else like Gulf Craft in the whole Middle East, a local company that manufactures a high-standard product exported around the world.
alt="Absolute signatures feature on 52 Fly"/>
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