Fairline adds video to F-Line.com

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Exterior colours and materials can be selected and visualised

Following Fairline Yachts’ launch of its popular F//Line configurator site, the British builder has unveiled the platform’s second phase that enables users to receive a personalised video of their customised boat in action.

Feedback on the configurator website launched in August, www.f-line.com, has already driven significant customer enquiries and sales orders to the motor yacht brand.

Technology and engine options can all be specified, with transparent pricing

Fairline has now enhanced the offering by developing the technology to send users a personalised summary of their fully configured boat, with a bespoke computer-generated video enabling them to watch their F//Line 33 on the water.

Starting with an overview of their new boat anchored at sea, the video features the materials, colours and optional extras users select, with detailed views of each bespoke element. Users can also share their design on their own social media pages.

Interior colours, materials and design options can be viewed online

Miles Moorhouse, Head of Marketing at Fairline Yachts, spearheaded the design and vision for the site, which was inspired by the leading car configurator websites.

“It is imperative that our digital portfolio meets the needs and demands of the modern consumer and configuring a boat online is the next step,” Moorhouse said.

F-Line.com now offers a bespoke video of each user’s customised F//Line 33 design

“When we said we wanted to give our customers full control to design their perfect F//Line 33, we meant it. Our platform enables the user to fully visualise their new boat and helps customers make informed decisions about their new F//Line, all from their handheld or desktop device.”

The site was launched in response to the challenges presented by the global Covid-19 pandemic. It gives customers full control to specify and visualise all available options on the boat with full transparency on pricing.