Groupe Beneteau promotes Yann Masselot

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Yann Masselot, Chief Brands and Communication Officer, Groupe Beneteau

As part of Groupe Beneteau’s ‘Let’s Go Beyond’ plan and the structuring of the House of Brands, Yann Masselot (click for Issue 66 LEADER interview) has been promoted to Chief Brands and Communication Officer for the Boat division. Jean-Francois Lair has succeeded Masselot as Brand Director of Beneteau.

“Jean-François was a very natural choice,” Masselot said. “His appointment will ensure the continuity in the deployment of the strategy and values of the Beneteau brand.”

Masselot now oversees management of all Groupe Beneteau’s boating brands. As well as Lair (Beneteau), the Brand Directors include Paul Blanc (Jeanneau), Erwin Bamps (Prestige), Thomas Gailly (Lagoon), Thibault de Montvalon (Excess), Martin Schemkes (Delphia) and Nicolas Harvey (Four Winns, Wellcraft), while other brands include Scarab and Glastron.

Jean-Francois Lair, Brand Director, Beneteau

Masselot started working for the Beneteau brand in 1992, firstly in sales in the UK then France. In 2000, he headed commercial operations for Lagoon, which established itself as the world leader for catamaran cruisers from 2003. He was CEO of Construction Navale Bordeaux (CNB) between 2018 and 2020, before being appointed Brand Director of Beneteau in October 2020.