Fendi x Rimowa: A Prelude To A Co-branding Surge

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Image: Fendi

Roman fashion house Fendi has partnered up with Rimowa for an exclusive suitcase. The German luggage maker’s Classic Cabin suitcases are reimagined to exemplify iconic traits of both brands — the signature aluminium casing of Rimowa and Fendi’s emblematic FF logos.

Suitcases from Rimowa are touted to be one of the hardiest in the market due to its use of top-graded materials coupled with the technical know-how of over a century old. That forms the basis of this new collection and it comes in two variations: black and silver.

Fendi and Rimowa are both under LVMH and in paying homage to Fendi, the exterior of the luggage is covered in the fashion house’s FF logos in a brushed effect. The interiors are lined with neoprene black lining that also features Fendi’s signature logos that are embossed throughout in a black-on-black manner.

The co-branded suitcases will include black Cuoi Romano leather handles on both the top and the side. A leather luggage tag comes along with each purchase and it can be personalised with initials.

In recent months, collaborations have become a go-to marketing tactic that many brands have used. Aside from this Fendi x Rimowa, brands under LVMH have also collaborated with others such as the recent Summer 2022 menswear collection from Dior and its capsule collection with Sacai. Outside of LVMH, the most prominent release is perhaps the one that Gucci did by “hacking” design codes of Balenciaga.

This pick up in the number of partnerships is not new to the fashion industry but the growing prominence suggests that the luxury sector is looking towards democratising its products to a wider range of consumers. The Louis Vuitton x Supreme collection in 2017 was the cornerstone that helped propel this notion to a greater height and since then, many brands have been trying to emulate the success of what has happened.

The appointment of Virgil Abloh into the upper echelons of LVMH will probably see more of such collaborations happening within LVMH and the same is expected from other brands.

Fendi x Rimowa collection is now available at selected stores and online in September.